When it comes to star power and drawing money, Scott Steiner isn't Hulk Hogan, Ric Flair, Eric bischoff, Scott Hall, Kevin Nash or a lot of the other guys who helped kick WCW to another level in the mid 90s. Impact's viewership ranges anywhere from the 220,000 range to, every once in a blue moon, close to 400,000 and Steiner's presence isn't going to alter that to any appreciable degree. Steiner is also making more than the vast majority of guys who're currently working for Impact, or he's hit hard times and is working under a pay per appearance deal like most of the talent. If it's the former, there are more viable wrestlers who're a lot cheaper and if it's the latter, then no real harm done. It's just that throwing away good money, significant amounts of it in fact, on guys who can hardly move in the ring anymore, like Scott Steiner, and don't draw a dime more than some 23 year old unknown indie guy is a major reason for the financial hardships that the company still hasn't really bounced back from.
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